Why Every Company Needs A Salesforce Administrator

With over 150 thousand users to date, Salesforce continues to position itself as one of the top Customer Relationship Management (CRM) platforms that companies across the world rely on to ensure efficiency. No doubt, Salesforce could be an excellent tool for your business, but given its sheer array of features, dealing with it could be quite challenging. To manage these features and help your company with changes, problems and training, good Salesforce Administrators are critical.

To start off, what is a salesforce admin? Simply put, salesforce admins help companies define and customize the Salesforce platform according to their needs, priorities and goals. They do that by automating repetitive business processes, creating reports and ensuring a company is fully utilizing the platform’s tools.

However, a salesforce admin job is considered challenging given that one has to navigate the needs of the end-user - which are often unknown - to ensure a great experience with both the system and the company. To tackle this issue, a Salesforce admin needs to be adept at utilizing the Salesforce system as well as effectively communicating the tool to a diverse pool of users.